There is a massive shift happening in the market right now. While many well established offline businesses are running smoothly with decades of trust, loyal distributors and solid revenue, new age brands are slowly taking over the spotlight. They are not older or richer. They are simply louder, smarter and way more visible because they show up online every single day. Take Surat for example. The city is full of powerful clothing manufacturers. Saree creators, lehenga makers, salwar suit brands
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